Our favorite bookish celebrity, Dolly Parton, started the meme with her own post:

— Dolly Parton (@DollyParton) January 21, 2020 And with all great memes, the Bookternet came in full force to play along. Please enjoy the book nerdery from publishers and readers alike doing the Dolly Parton Challenge. First up, we have Random House with the perfectly staged photos:

A post shared by Random House (@randomhouse) on Jan 24, 2020 at 1:53pm PST And Drunk Austen with the potatoes:

A post shared by Drunk Austen 📚🍹 (@drunk_austen) on Jan 23, 2020 at 10:49pm PST The Strand nails it with their decor:

A post shared by Strand Book Store, NYC (@strandbookstore) on Jan 25, 2020 at 9:00am PST The one with the books with “girl” in the title:

A post shared by Veronica Sigler (@ctbookdoc) on Jan 24, 2020 at 9:31am PST The National Library of Scotland’s is basically perfect:

— National Library of Scotland (@natlibscot) January 24, 2020 Simon and Schuster promotes their books that best fit each platform:

A post shared by Simon & Schuster (@simonandschuster) on Jan 24, 2020 at 12:21pm PST Baby-Sitters Club, anyone?

A post shared by Real Housewives of YA (@realhousewivesofya) on Jan 24, 2020 at 10:18am PST Powell’s gets a little bit literal:

A post shared by Powell’s Books (@powellsbooks) on Jan 24, 2020 at 2:00pm PST If the Bard had social media:

— BardWars (@bardwars) January 25, 2020 A lovely addition by Abrams:

A post shared by ABRAMS Books (@abramsbooks) on Jan 24, 2020 at 6:04am PST I just:

— HCAatEdinburgh (@HCAatEdinburgh) January 24, 2020 Barnes & Noble with the most perfect meme:

— Barnes & Noble (@BNNashua) January 25, 2020 I read YA with the prettiest hardcover:

— I read YA @ home 📚 (@ireadya) January 24, 2020 Out of Print rocking their best tees:

A post shared by Out of Print 📚 (@outofprint) on Jan 24, 2020 at 6:05pm PST Gallery Books gets it:

A post shared by Gallery Books Group (@gallerybooks) on Jan 24, 2020 at 1:14pm PST City Books of Pittsburgh nails these classics:

— City Books (@citybookspgh) January 25, 2020 Get you a sparkly vampire, or whatever:

A post shared by Edward is a Vampire Podcast (@edwardisavampirepod) on Jan 25, 2020 at 12:53pm PST Book of the Month with the realest of real:

A post shared by 𝐁𝐨𝐨𝐤 𝐨𝐟 𝐭𝐡𝐞 𝐌𝐨𝐧𝐭𝐡 (@bookofthemonth) on Jan 24, 2020 at 9:25am PST And I just love this one of Bruce Springsteen’s Rolling Stone covers:

— Rolling Stone (@RollingStone) January 24, 2020 Happy meme-ing, everyone.